Tuesday, 8 October 2013

Things to Do After Hummingbird Update

Hummingbird still uses Panda and Penguin, as well as other “old parts” from the previous search algorithm, but it’s an entirely new system. Google as a car, where Hummingbird is the brand new engine in that car (which will still have a lot of similar components from the old engine) is a great way of thinking about this change. Many of the pieces are still the same but the technology has been updated for a modern search world. Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Hummingbird is not a change in how Google searches the Web, but rather in the results that the search giant shows. Google is looking to expand the search results to include information that a searcher might actually mean to be searching for that isn’t explicitly stated in their search query. Google says it believes that users will see more precise results, but that Hummingbird is “unlikely to noticeably affect certain categories of Web businesses.

Impact And Consideration..

1              1)   Increase the details of article and Product-level content:- 

·         As Google is more intended toward intent and meaning behind search phrases, a high level of detail in content is needed.
·         Especially for pages targeted toward longer-tail term-opens increased opportunities to rank for a wider range of terms.
·         To provide Google with content that can be matched s wider ranges of search phrases.
                 2)    Expand Content…
·         Developing deeper catalogs of meaningful content that can put a brand to be answer of wide range of query.
·         Integrating user generated content i.e whether adding reviews to pages or allowing wider posting by visitors, which can not only help to enhance the reach of current pages but more quickly expand content catalog-while keeping content fresh.

2              3)    Include Schema.org markup on pages and templates
·         Hummingbird comes on the heels of Google’s efforts to encourage sites to include semantic mark up-specifically schema.org mark up in content to identify data more thoroughly and create connections to wider concept.
·         We should use semantic markup to our sites or make use of Google webmaster tool “data highlighter” as a temporary alternative. unless we will be steps behind those who are and gap will growing fast.

3              4)    Post content as answers to questions
·         Long tail queries and question based informational searches makes a tremendous amount of search volume collectively.
·         While many brands focus on searches that are tied to direct response, answering question that shopper and audience asking-even those who tangentially related to what you ultimately want them to consider buying-can act as huge draw for visitor and exposure
·         In brief we need to develop content related to query-based search, long-tail concepts, and wider content base that looks beyond immediate direct response.

4              5)    Optimize for mobile user..

·         In addition to supporting semantic search, the ability to better parse voice commands and questions should add further attention to optimizing your site for mobile search (via Google’s recommended base platform for responsive design website) and to developing content that can attract and enable mobile-specific searchers(who tend to use phrases that are more localized in nature).